Classic & Speed Parts is owned by Will Pringle. He single handedly developed a parts business from the Porsche 912 niche over 10 years ago that grew to encoumpass most vintage air cooled Porsches up to 1989. When we met, Will hadn't updated his website in almost three years and was advertising with the same print ads year over year in the club magazines. CSP needed a facelift.
Objective: Rebrand company to move upscale as class leader while gaining exposure to new clientale.
Result: Tripled online web sales within six months from 2/1/09 launch date during economic downturn in the marketplace. A marked improvement in international sales.
• Built new website from the ground up - Includes secure hosting - SSL certificate - Authorize.net payment gateway - UPS domestic shipping module - USPS international shipping • Launched redesigned print campaign • Created successful Google Adwords campaign • Study traffic through Google Analytics • Developed newsletter program • Created Youtube channel • Switched hosting platform
Classic & Speed Parts is now branded through bold imagery on the website and in print. Features such as "Parts Request" were added to the shopping site to create dialog with customers searching for parts availability. A Youtube channel was created to help drive traffic free of charge and extend name recognition to younger base. New print ads generated new sales and compliments from the Porsche clubs that Will has been partnered with for years. And finally, a Google AdWords campaign draws in new clients from around the globe.
The backend is powered by Joomla and VirtueMart which has proven to be a solid and reliable platform. After switching hosting companies from Network Solutions to Dreamhost during November of 2009, the site has performed flawlessly.
