Paul Grusche as a career marketer.

Background - I'm fast approaching a 20 year career in the auto industry that began at Automobile Magazine with David E. Davis Jr. at the helm. Actually, it began sooner than that as the grandson of a factory worker who stamped body panels in 20 ton presses and always had a nack for cars.

His brother, my great Uncle, retired a career Ford employee after 40 years. They both were a testament to their own father's dreams, my great grandfather, who brought his family over from Italy to Detroit to work at Ford for $5 a day.

My own father was also a career automotive man who worked at several top Detroit agencies on domestic and international business. He also ran the Hyundai advertising account during their hayday in the late 80's, early 90's.

My career has been founded in the passion and family business of automotive that spans agency, startup manufacturer and turnaround interactive account work coupled with a BA in Marketing from Michigan State University, The Eli Broad College of Business. On the agency side, I spent many years at organizations such as RPA on Honda and Acura sales training business and overseeing the interactive dealer networks.

At Bozell Detroit (or BBDO until they were let go) I was on Chrysler and Jeep dealer business before moving to The Cobalt Group on Mercedes-Benz and Subaru dealer web business. At eVox Productions, which specialized in 360-degree digital and CGI automotive photography, I strategically interfaced with internet data, buying portals and OEM marketing managers while helping launch their CGI division.

Finally, the major automotive startup was at Kia Motors America.  There, I had the opportunity to help bring the only new car company in America since Saturn to their nationwide expansion.

Throughout this time my career, hobby and passion have always been marketing, driving and working on cars.  For a trip down memory lane of some recent cars I've owned, visit Groosh's Garage.  Also visit the Gallery for a look at my artwork and the Portfolio of online web work.

Artwork and my automotive background have been combined to form a creative slice of Groosh.com, the automotive marketing firm.  I have a growing list of automotive clients that range from a vintage Porsche parts company to a Lamborghini club to race management software.

If you are looking for traditional, online web building, ecommerce or Google advertising --startup or turnaround-- I can help.

Thanks for reading.
Paul "at" Groosh.com

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